10 Best Fabric Softeners in the UK – Buying Guide & Reviews

Soft fabric is something that almost everyone will enjoy, no matter at what age, gender, geographic background, etc. Just the presence of the fragrant bed sheets or clothes can put a smile on your face. But this does not happen naturally; without having the best fabric softeners, you can’t recreate it.

These liquid fabric softeners are extremely effective and can show instant results, which is why they have remained such a lucrative market since the get-go. They will help keep your towels fluffy, as well as stopping brights from fading. Clothes will also become fuzz-free upon applying them.

Although pretty much all fabric conditioners work the same way, choosing the right one still poses a challenge. Since it’s such a long-standing, competitive market, there are many brands and products out there trying to one-up one another to have an edge in regards to the material used or even the formula itself.

Fortunately, we’re here to help you. Listed below are ten that we consider are the best fabric softeners, along with dedicated reviews detailing their strengths and weaknesses.

Reviews of the 10 Best Fabric Softeners

Ecover Fabric Softener 100 Wash (5 L) B078HBG3MV – Best Overall

Ecover Fabric Softener 100 Wash (5 L) B078HBG3MV

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A list of the best fabric softeners that does not have at least one product from Ecover isn’t a list worth considering.

Ecover doesn’t get by just with the popularity of its name alone; it’s consistently been producing some of the best fabric softeners out there, to the point that you have no reason to doubt it. This fabric softener is living proof of that.

The Ecover Fabric Softener is made up of oil-free softening and active ingredients that deliver the utmost quality. This combination makes it so that it’s very effective while remaining completely natural, with a sufficient but not overpowering sweet scent. However, there’s a complaint which is that it might be lacking in fragrance this way when compared to others.

The product’s plant-based and biodegradable ingredients are very friendly to the environment as well as your clothes and skin. As a testament to the brand’s care and reliability in regards to environmental safety, the fabric conditioners also have never been tested on animals, very reassuring for animal lovers.

One other great thing about the Ecover Fabric Softener is that you only need to use one capful for multiple washes, meaning you can save up a lot for future usage while still keeping the product’s effectiveness.

  • Palm oil-free active ingredients for softening
  • Plant-based and biodegradable
  • Never tested on animals
  • Environmental friendly bottle
  • Apple blossom and almond scents
  • Concentrated
  • Not enough fragrance

Comfort 5-litre Pure Hypoallergenic Fabric Softener B077YLQ2R1 – Runner-Up

Comfort 5-litre Pure Hypoallergenic Fabric Softener

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This fabric conditioner must be the most gentle one you will ever use. It’s hypoallergenic, meaning it’s very natural and safe, especially for sensitive skin.

It will make your fabrics soft and can be used in combination with plenty of other cleaning products, allowing you to take care of loads of laundry, even in a time crunch

Because it’s specifically designed for sensitive skin, this scented fabric softener has been dermatologically tested to prove its quality. It’s safe for all family garments, even including baby clothes. In addition to being rigorously tested, this product’s skincare research is also recognized by the British Skin Foundation.

It is classically scented and presented in an ultra-concentrated format, which is more effective for making fibres fabric. for outstanding softness of baby clothes. You can use it in conjunction with other laundry detergents for even more washing efficiency.

It’s suitable for the entire family and will keep the fragrance for a long time. With just a 35ml dose, you can enjoy fresh smelling clothes without the fear of any toxic ingredient as there is none. The biggest issues of this product are perhaps related to its being a little too watery, but it’s not very glaring.

  • Hypoallergenic
  • Great for sensitive skin
  • Dermatologically tested
  • Skincare research recognized by the British Skin Foundation
  • Watery issues

Lenor Spring Awakening Fabric Conditioner  B00OD0TP5Y – Best Spring Awakening Scent

Lenor Spring Awakening Fabric Conditioner  B00OD0TP5Y

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Lenor is one of the more popular brands out there for fabric softeners. They have offered and been offering a wide variety of fragrances, including Ocean Escape, Ruby Jasmine, Diamond & Lotus Flower and now the Spring Awakening scent. And with this new scent addition, Lenor does more than well enough to deserve their place on our list.

According to the brand itself, the product is made by a formula designed specifically for protecting your clothes from ageing signs, including colour fading, static buildup and bobbling. This technology also reduces wrinkles and static on your garments.

Even with the fancy formula, the Lenor Spring Awakening Fabric Conditioner will still leave your clothes soft and comfortable for use. The fresh scent will last up to 12 hours so that you can feel fresh and confident in your newly washed clothes all day long.

Because it employs a concentrated formula, only a small amount of the liquid softener is needed for each wash. Not only will you be able to save up and use the bottle longer, the very same amazing smell that the liquid fabric softener offers will remain. It’s a bit expensive, but totally worth it.

  • Spring Awakening scent
  • Advanced, concentrated formula
  • Slows down garments’ wears and tears
  • Long-lasting fragrance
  • Relatively expensive

Fairy Non Bio Fabric Conditioner B0711DQTWQ – Best Hypoallergenic

Fairy Non Bio Fabric Conditioner B0711DQTWQ

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In terms of household names, Fairy is very well known. The brand is not only known for its very reliable, quality cleaning products; they’re also famous for being the creator of some of the best fabric conditioners out there. This fabric conditioner surely holds up well as a representative for the brand.

Many of the Fairy’s products are quite simplistic in their mechanism and design, but as effective as any. Specifically, although this liquid fabric softener might lack some fanciful bonus features, it excels and maintains its strength in delivering a trusty softness and a light, fresh fragrance.

The fresh scent that the Fairy Non Bio Fabric Conditioner delivers is noticeable, but not too strong that it becomes bothering. This is something that many will like, as one problem with a lot of scented fabric softener is that they can be a little too aggressive for others’ liking.

This natural and hypoallergenic fabric softener is rather unlikely to cause people with allergic problems any reaction., For sensitive skin, and as an economical choice, this product is a godsend. The deliveries of this product might not be up to part, however the product itself is quite excellent.

  • Simple but effective
  • Soft and light fresh fragrance
  • Not aggressive
  • Hypoallergenic
  • Faulty deliveries

Presto! Fabric Softener B0711DQTWQ – Best Value

Presto! Fabric Softener

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If you’re looking for something budget-friendly, there rarely is a better brand than Amazon’s Presto. Despite being quite new to the game compared to some other brands, Presto! has been proving itself as one of the best out there, with highly-rated products in a wide variety of fields. This fabric Softener is proof of that.

Amazon’s Presto! Fabric Softener is available in two colours: Blue (fresh floral) and White (fresh cotton). It’s super gentle and will keep loads of laundry soft and smelling fresh for a long time. Imagine putting on those clothes that have been washed by the Presto! Fabric Softener!

The product is also dermatologically tested and great for family members with sensitive skin. Even if your households have babies or small children, this quality fabric softener is designed for optimal usage and high compatibility.

There are no harmful or harsh chemicals, such as parabens, in the liquid softener, but it’s not hypoallergenic, thus, for those with allergies, it’s recommended that the fabric softener dispenser should only be used sparingly.

  • Budget-friendly
  • Available in Blue and White
  • Dermatologically tested
  • Great for sensitive skin
  • Not hypoallergenic

Method Pink Fabric Softener B07LGS5V1Y – Best Pink Freesia Scent

Method Pink Fabric Softener

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Method has always gone an extra miles with their catalogue, featuring a wide range of vegan and cruelty-free cleaning products. And this scented, natural fabric softener is no different. In fact, it’s another testament to their commitment to being ecologically and environmentally trustworthy.

In terms of its components, Method is made of naturally derived ingredients, guaranteeing your health and safety while delivering the utmost quality in terms of fragrance and softness. The Pink Freesia smell will come out of your washed clothes, giving a sense of comfort and ease.

For a sublime scent, this Method liquid fabric softener contains a combination of apple and citrus, cosy up with floral and musky notes, creating a beautiful and impactful mixture of aroma for your clothes and sheets of fibres. The scent isn’t strong however but more subtle, so this is something you should note.

The bottle is made from 100% recycled plastic and is good for 45 washes, plenty for long term usage.

  • Natural ingredients
  • Pink Freesia fragrance
  • Ecologically and environmentally friendly
  • Vegan and cruelty-free
  • Recycled plastic
  • 45 washes
  • Not a strong scent

Comfort Strawberry and Lily Fabric Conditioner  B07CZ6BSYY – Best Strawberry and Lily Scent

Comfort Strawberry and Lily Fabric Conditioner

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Comfort is one of the most popular brands for fabric softeners, and that’s why having their products showing up more than once in any best-of list is not out of the ordinary.

They’ve made many of liquid fabric softeners of a wide variety of scents over the years, including lavender scents, such as Lavender Bloom, or Blue Skies, Jojoba Oil and many more.

This fabric softener delivers  strawberry and lily scents, giving off a desirable lusciousness to each washing. There will be more fragrance with every drop than you could even dream of! As it’s made and blended by perfume experts, this fabric conditioner’s fragrance will smell natural and not artificial.

It’s designed to perfectly mix with a laundry detergent in every wash to give clothes a kind of super softness and lasting freshness. You can use it in any combination of cleaning products you want, and it will do the job well.

Comfort Creations works wonders on fabric fibres, making them ideal for easy ironing and fragrance maintenance. There’d also be no colour fading with regards to the usage, and clothes will look their best for a long time once the conditioner is applied. Although when compared to others, the scent might not last as long.

  • Strawberry and Lily scents
  • More fragrance in each drop
  • Blended by perfume experts
  • Can be used with a laundry detergent
  • Not long-lasting scents

Comfort Intense Fabric Conditioner B07MH5DGBM – Best For Light Laundry

Comfort Intense Fabric Conditioner

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This pick is the last one from Comfort, and we guarantee that it’s worth every penny. If you want something that comes more compact and portable, while still retaining all the best qualities found in a Comfort product, this Comfort Intense Fabric Conditioner is a great start.

This conditioner is ultra-concentrated and specifically designed to release intense freshness contained in every drop. It’s formulated for creating long-lasting fragrance and will leave you with fresh clothes that smell good and brighten your day.

With the ultra-concentrated formula, you only need to use a small amount of the fabric conditioner for it to work its magic on fabric fibres. Prepare for long-lasting fragrance with ease. To keep the smell, you can add it to your wash alongside other laundry liquids.

What’s best is probably the fact that it comes in a sustainable pack of small bottles, giving you the same quality fragrance while helping to reduce waste on the environment. However, if you need it for higher loads of laundry, it might not be very suitable.

  • Long-lasting fragrance
  • Ultra-concentrated formula
  • Can be added alongside laundry liquids
  • Comes in packs of small bottles
  • Not ideal for medium to higher loads of laundry

Mrs. Meyer’s Clean Day Liquid Fabric Softener B01FFOWOX6 – Best Honeysuckle Scent

Mrs. Meyer’s Clean Day Liquid Fabric Softener

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If you’re talking about the best smelling fabric softener out there, it’d be amiss to not include Mrs. Meyer’s Clean Day Liquid Fabric Softener into the conversation. This softener has an awesome fragrance, a heavenly honeysuckle scent that lures and attracts.

This fragrance is the unique thing that makes the product stand out from all the rest, especially if you’re already used to the more typical cotton and rain scents that accompany the majority of softeners. It smells sweet and floral, with no synthetic compounds due to the natural ingredients, such as essential oils.

With this fabric softener applied to your clothes and sheets, you won’t be able to forget the scent. Though it’s not overwhelming or aggressive, the fragrance is much more memorable than the regular fabric softener, a really strong selling point.

It’s also an eco-friendly fabric softener, with no parabens, phthalates or animal-derived ingredients, in addition to its organic approach in its construction. It has a fantastic static reduction in up to 32 loads of laundry, making clothes much softer and more durable.

A typical complaint with the product is that sometimes the package might be inaccurately advertised. It’s best that you check with the manufacturer first if you have inquiries.

  • Honeysuckle scent, unique fragrance
  • Eco-friendly fabric softener
  • Great static reduction for up to 32 loads of laundry
  • Inaccurately advertised package amount

Downy Liquid Fabric Softener B07BLNXSQD – Best Cool Cotton Scent

Downy Liquid Fabric Softener

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The last fabric softener on our list is one from the legendary brand Downy. Indeed, just like Comfort, it is truly a crime if a list of the best fabric softeners doesn’t have at least one mention of Downy.

In our consideration, we’ve determined that it’s justified that this Downy fabric softener is placed here.

Not only does this Downy fabric softener will make your clothes extremely soft, but the liquid formula calso inspires in the fabrics a fresh smell of crisp and clean cotton. Although some might say that it’s just a regular, maybe a bit boring laundry smell, it’s not overpowering and much easy on the nose.

The mentioned liquid formula also helps a lot in reducing static cling, static charge, wrinkles, colour fading, fuzz buildup, stretching and more. This Downy fabric softener delivers both in regards to quality and the versatility needed for many clothing applications.

One capful of this will make do, and you can even use it along with your laundry detergent of choice. It’s compatible with high efficiency washers , on top of it being white so that it won’t stain your light clothes or carpets. A weakness this has is that its package might arrive faulty, and in that case you should contact Downy immediately for compensation.

  • Fresh fragrance of crisp and clean cotton
  • Great static reduction
  • Reduces wrinkles, colour fading and more
  • Won’t stain light clothes
  • Poor packaging

How to Choose the Best Fabric Softeners 

Even with the list, there are still several things you must take note of before deciding on a fabric softener that’s worthy of your money.

Types of Fabric Softeners

There are two types of fabric softeners: Natural and chemical. Both of them have their strengths and weaknesses, so it might all come down to a matter of personal preferences. If you’re considering between them, below are a few things you must note.

Fabric Softeners

Natural fabric softeners are usually based on materials derived from plants, thus, more gentle and environmentally-friendly. They are also biodegradable and non-toxic, which is less harmful to marine life. As for fragrance, it’s more subtle and gentle on easily irritated skin.

If you opt for traditional chemical fabric softeners, they typically will be more accessible and have longer-lasting pleasant scents. There are a lot of brands out there that create products, not unlike mixtures of cleaning products and perfume. They’re also easier to get.

The Sensitivity of Your Skin

How sensitive your skin is can be the deciding factor for you choosing one fabric softener over the other. Your family members must be taken into consideration as well, especially if there are babies in the household.

As a rule of thumb for general safety, check if the product is hypoallergenic, or has claims that they won’t cause irritations or allergies. It’s probably a safer bet for those vulnerable to allergies to look for all the relevant information first, as well as check back with your GP.

Also be wary of the term “dermatologically tested”, as it can be quite vague.

Size and Budget

These things can go hand in hand for any product in general, not just liquid fabric conditioners. No matter what brands you intend to buy from, you must figure out the safe range for your budget, as well as your specific needs. If you live alone, it’d be preferable to get something smaller with a more attractive price or rather cents per load.

For families, on the contrary, buying in bulk might be the way to go. That being said, buying in bulk is not necessarily spending a lot; in actuality, if you buy in bulk, you tend to save more collectively. So if you have a busy lifestyle or want to shop economically, buying in bulk is also suitable.

Regardless, cost and size should be taken into consideration, as this will vary on a case-by-case basis.

The Fabric Softener’s Fragrance

This factor is pretty much a given, as it’s one of if not the main feature of a fabric softener. How fragrant it is, and how versatile in the pleasant scents it offers will go a long way. As you will wear the clothes or sleep on coated sheets washed with it, it’s probably apt to think through this factor thoroughly.

Best Fabric Softeners in the UK

While there are a lot of fragrance options out there, you will inevitably like something more than the others, as this is as much a personal choice as any. Alternatively, fragrance-free softeners also have their appeals, most especially for those with more sensitive noses.


Can I make my clothes smell good without fabric softeners?

Certainly, you can use individually or in combination baking soda, borax, white vinegar, lemon, orange citrus oil and more. You can also add that mixture to laundry detergent for more efficiency.

Is it bad to use fabric softeners?

Traditional fabric softeners can be quite harmful, but these days you can get an alternative in a bottle of natural fabric softener almost everywhere, which is much more eco friendly.

Best Fabric Softeners

Dryer sheets or fabric softeners, which are better?

The latter, as dryer sheets might contain harmful chemicals that might pose a respiratory health risk.

What is the most fragrant fabric softener?

On our list, we think the one from Mrs. Meyer’s Clean Day is the best pick, with its honeysuckle scent.

Can fabric softener stain?

They can. Usually, the stains appear due to user error, harsh chemicals contained in the ingredients or the nature of the product itself.

How do you know if you’re allergic to fabric softeners?

There will be allergic reactions, such as an itchy rash or redness and any skin abnormality. Upon encountering them, stop using the softeners immediately and check with your physician.


We’ve provided you with a list of the ten best fabric softeners, including detailed reviews for each one of them listing out their strengths and weaknesses.

In our consideration, we think the softener from Ecover is the best one, with its active ingredients, environmentally-friendly properties and its ability to deliver great fragrance using only a small amount.

We also have a buying guide which goes in-depth into a few factors regarding the fabric softeners and answer the commonly asked questions for those looking for more information before purchasing.

We hope that you will soon be able to find the most suitable product for your needs and preferences.

Thank you for reading.

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